Key Communications

Thursday, April 21, 2022

Fundraising

*|MC:SUBJECT|*

Together, we will reach the finish line to defeat dementia.

Dear *|FNAME|*,

There are just over six weeks to go until Baycrest Foundation’s first-ever Mattamy Homes Bike for Brain Health on Sunday, June 5, 2022! We are thrilled to have you participate and can’t wait to bike the DVP together.

We’re expecting around 10,000 people to join us! That’s a lot of event day kits for us to mail out.

Make sure you hit or surpass your fundraising minimum of $100 by May 1 to receive your event day kit in time for the event. The kit includes your event day bib, map and day-of details.

Haven’t started yet? There’s no time like the present! Here is a link to our fundraising toolkit, which can help you raise your $100 minimum.

And here's the link to your personal fundraising page.

There are lots of reasons to fundraise and to support Baycrest. Below are some of the rewards you could get from all your efforts:

Fundraising Level	Amount fundraised	Incentives
1	$100 +	Ride the DVP
2	$500 - $999	$50 Gift Card
3	$1,000 - $2,499	Fearless Fundraiser Cycling Jersey + $100 Gift Card
4	$2,500 - $4,999	Fearless Fundraiser Cycling Jersey + $250 Gift Card
5	$5,000+	Fearless Fundraiser Cycling Jersey + $350 Gift Card

Be a Fearless Fundraiser & Get More!

What's a "Fearless Fundraiser"? Fearless Fundraisers are individuals who raise $1,000 or more.

Any and all event participants who raise $1,000+ will automatically become one of our Fearless Fundraisers and receive the following perks:

#FearlessFundraiser event-branded cycling jersey
Secure bike valet and bag check
Access to the Fearless Fundraiser Lounge in the Enercare Centre (before and after your ride) with exclusive tables, and a premium coffee bar
Complimentary hot breakfast and lunch
Dedicated Photo Booth
Preferred Parking

FUNDRAISE NOW

The Baycrest Foundation is on a mission to defeat dementia and help every older adult Fear No Age^TM. For more information, visit: FearNoAge.com

Tuesday, April 19, 2022

Fundraising/Recruitment

*|MC:SUBJECT|*

Together, we can reach the finish line and defeat dementia.

Dear *|IF:FNAME|**|FNAME|*,*|ELSE:|*Friend,*|END:IF|*

Our first contest for a pair of Raptors tickets was a smashing success! But now it's time to announce our second contest!

Get yourself a pair of Leafs tickets for their game on Tuesday, April 19, against the Philadelphia Flyers!

To be eligible for the draw, you need to get a total of three contacts, friends and/or family members to register using this exclusive link or the button below by Thursday, April 14. The tickets will be awarded via random draw at the end of the contest period.

Share your unique link far and wide! This link is yours… and it’s yours to share. You will receive credit for anyone who registers using your link. What does that mean? Simple. For every three people who register through your link, you will automatically get an entry into the contest draw. The more people who join via your link, the more entries you get and the greater your chances are of winning.

Contest deadline is Thursday, April 14, 2022, at 11:59 p.m. The winner will be contacted on April 15.

Want to catch the Leafs vs. Flyers and see Matthews and Marner do their thing against Philly? Then what are you waiting for?! Share this link with your network now!

If you know a group of people who are curious about the event, have them join you! You and your squad could end up biking the DVP together on Sunday, June 5, while you talk about that time you went to the Leafs game.

Speaking of which... here's what our Raptors ticket-winner, Alan Flores, had to say about his experience:

“Had a great time at the game last night despite their loss at the end. Best seats I’ve had the pleasure to watch at a sports game!”
-Alan Flores (pictured)

Next time, it could be you we're quoting! Now click on the registration button below and get after 'em!

Good luck and... Go, Leafs, Go!
Click here for contest terms and conditions.

The Baycrest Foundation is on a mission to defeat dementia and help every older adult Fear No Age^TM. For more information, visit: FearNoAge.com

Wednesday, April 6, 2022

Contest Terms & Conditions

View Contest Rules

Tuesday, April 5, 2022

Fundraising/Recruitment

*|MC:SUBJECT|*

Together, we can reach the finish line and defeat dementia.

Dear *|FNAME|*,

Our contest to win a pair of Leafs tickets has ended, so it's time to announce your next chance to win!

Score a pair of Toronto FC tickets for their game on Saturday, April 30, against Cincinnati!

To be eligible for the draw, you’ll need to get donations from everyone you know: friends, family members, colleagues and neighbours. Each donation you receive will count as a ballot entry into the contest. The more donations you get, the more ballots you will receive. The contest will close on Wednesday, April 27 at 11:59 p.m. The tickets will be awarded through a random draw at the end of the contest period.

FUNDRAISE NOW

Share your fundraising page link far and wide! All donations you secure, regardless of size, will equal more chances to win. What does that mean? Simple! Every time someone sponsors your participation, you will automatically get an entry into the contest draw. The more donations you get via your fundraising page, the more entries you will receive and the greater your chances of winning will be.

The contest deadline is Wednesday, April 27, 2022, at 11:59 p.m.
The winner will be contacted on April 28.

Here are some helpful resources to help you with your fundraising:
• Social Media Fundraising Resources
• Fundraising Tips

We know you’ve been doing a great job referring your friends and family to join the Mattamy Homes Bike for Brain Health, but you might know even more people who may want to join. So, we have a little something for them. You can give them $5 off registration with this code: HIGHFIVE

Keep your fundraising game strong for your chance to win, all while supporting Baycrest's mission to defeat dementia!

Good luck and... go, Toronto, go!

The Baycrest Foundation is on a mission to defeat dementia and help every older adult Fear No Age^TM. For more information, visit: FearNoAge.com

Tuesday, March 29, 2022

Recruitment Email

*|MC:SUBJECT|*

The Early Bird gets the best price for registration!

Registering your Corporate team gives you the opportunity to fundraise and bring your employees together for a day of fun while promoting brain health and wellness.

In addition to riding your bike on the DVP and Gardiner Expressway, when you sign up as a corporate team, all team participants will receive the following perks:

Secure bike valet and bag check
Access to the Corporate Lounge (with complimentary hot breakfast and lunch)
Exclusive team tables in the Corporate Lounge
Team photo booth in the Corporate Lounge
Corporate Experience t-shirt
Opportunity for Top Team recognition and acknowledgements
Dedicated Corporate Team support from Baycrest event managers and specialists
Preferred parking

The Corporate Experience fee will be invoiced after the event at $175 per person, provided registration occurred prior to April 1. After this date, fees increase to $200 per person.

Please note: Each team participant who fundraises $1,000+ will not be charged for the Corporate Experience package. A discount will be applied during billing.

As a registered team, one of our event staff will work with you to start creating excitement for your team by scheduling a Goal-Setting and Fundraising Launch event with you – exclusive to our Corporate Teams.

Throughout the event day on June 5, there will be an opportunity to be interviewed by our digital team to talk about why your company participates. Some of these interviews will be live-streamed throughout the venue!

Whether it’s for sponsorship, corporate social responsibility or employee engagement, Bike for Brain Health is waiting for you!

The Baycrest Foundation is on a mission to defeat dementia and help every older adult Fear No Age^TM.

For more information, visit: FearNoAge.com

Friday, March 4, 2022

Early Bird Reminder Email

*|MC:SUBJECT|*

Together, we can reach the finish line and defeat dementia.

Last month, we officially announced our Bike for Brain Health event on the Don Valley Parkway, taking place Sunday, June 5, 2022. You still have until April 1 to take advantage of early bird registration.

Register today and on June 5, you could be riding your bike – traffic free - on Toronto’s busiest roadways, the DVP and Gardiner Expressway! This will be an incredible experience - one you will want to share with family and friends.

Register and spread the word! Start a team and tell your teammates to register before early bird pricing ends on April 1. We’ve got a ride for everyone – from a 25km route to a 75km one. Regardless of your biking level, it’s sure to be a fun-filled day for all involved.

Remember, until April 1, the fee to register is $40, (including a fundraising minimum of $100). After April 1, the fee will increase to $50, with the same fundraising minimum.

Individual Registration
$40 until April 1

There are lots of reasons to fundraise and to support Baycrest. Below are some of the rewards you could get from all your efforts:

Fundraising Level	Amount fundraised	Incentives
1	$100 +	Ride the DVP
2	$250 - $499	$25 Gift Card
3	$500 - $749	$50 Gift Card
4	$750 - $999	$75 Gift Card
5	$1000 - $2499	Fearless Fundraiser Cycling Jersey + $100 Gift Card
6	$2500 - $4999	Fearless Fundraiser Cycling Jersey + $250 Gift Card
7	$5000+	Fearless Fundraiser Cycling Jersey + $500 Gift Card

Be a Fearless Fundraiser & Get More!

#FearlessFundraiser event-branded cycling jersey
Secure bike valet and bag check
Access to the Fearless Fundraiser Lounge in the Enercare Centre (before and after your ride) with exclusive tables, and a premium coffee bar
Complimentary hot breakfast and lunch
Dedicated Photo Booth
Preferred Parking

The Baycrest Foundation is on a mission to defeat dementia and help every older adult Fear No Age^TM. For more information, visit: FearNoAge.com

Wednesday, February 23, 2022

Message to Participants

*|MC:SUBJECT|*

Welcome to Baycrest’s first
Bike for Brain Health

Thank you for your commitment and support as we take on the DVP and go the distance to defeat dementia.

Now is the perfect time to start your fundraising. Participants who fundraise early raise the most! We also want to express our gratitude for your efforts. Anyone who fundraises $1,000 or more by event day will receive a Bike for Brain Health jersey and exclusive event day perks. These will include:

Secure bike valet and bag check
Access to the Fearless Fundraiser Lounge
Complimentary hot breakfast and lunch, plus specialty coffee
Exclusive tables in the Lounge
Photo booth in the Lounge
And more…

About Baycrest Foundation

The Baycrest Foundation's mission is to enrich the quality of life of our community by supporting programs and services that promote excellence in research, innovation, education and care in the field of aging and brain health.

As the fundraising arm of Baycrest, the Foundation helps provide crucial funding for breakthrough research into cognition, Alzheimer's disease, dementia, and aging brain health; medical programs and services for older adults living in our community; and education that supports healthy aging and healthcare solutions for a growing aging population.

The Foundation is on a mission to defeat dementia and help every older adult Fear No Age^TM.

For more information, visit: FearNoAge.com

Friday, February 4, 2022

Launch Email

*|MC:SUBJECT|*

Together, we can reach the finish line and defeat dementia.

We are thrilled to announce Baycrest's brand new fundraising ride, Bike for Brain Health, taking place Sunday June 5, 2022 on Toronto's DVP.

Choose from 25, 50 or 75km and join us en route to Fear No Age™ as we put the pedal to prevention and welcome individuals, families and corporate teams for a day of fundraising, fun and physical activity.

When it comes to dementia prevention, movement matters. This event will not only give Torontonians an outlet to move their bodies (traffic-free), but an opportunity to go the distance towards defeating dementia, one kilometre at a time.

As a supporter of Baycrest, we’re inviting you to take advantage of our early bird offer:

Individual Registration
$40 until April 1

Corporate Team Registration $175 (per person) until April 1

Ready to go the distance? Register today and ride the DVP with Baycrest to defeat dementia.

Thank you,

Josh Cooper
President & CEO
Baycrest Foundation

Felicia Salomon
Chair,
Baycrest Foundation Board of Directors

To sign up and learn more about Bike for Brain Health, contact Lara Fellman at lfellman@baycrest.org or at 416-785-2500, ext. 3496, or visit our website www.bikeforbrainhealth.ca

About Baycrest

Baycrest is a global leader in aging and brain health with a vision of a world where, with your help, we can all Fear No Age^TM.

Baycrest is an academic health sciences centre fully affiliated with the University of Toronto.

Follow us on Social

CONTACT:

Bike Team
Event Managers
bikeforbrainhealthDVP@baycrest.org
416-785-2500 x 6413 OR
416-785-2500 x 2558

MEDIA REQUESTS:

Orsolya Soos
Marketing Manager
OSoos@baycrest.org
647-883-9515

Key Communications

Fundraising

Together, we will reach the finish line to defeat dementia.

Be a Fearless Fundraiser & Get More!

Fundraising/Recruitment

Together, we can reach the finish line and defeat dementia.

Contest Terms & Conditions

Fundraising/Recruitment

Together, we can reach the finish line and defeat dementia.

Recruitment Email

The Early Bird gets the best price for registration!

Early Bird Reminder Email

Early Bird Reminder Email

Together, we can reach the finish line and defeat dementia.

Be a Fearless Fundraiser & Get More!

Message to Participants

Message to Participants

Welcome to Baycrest’s first Bike for Brain Health

Launch Email

Launch Email

Together, we can reach the finish line and defeat dementia.

About Baycrest

Follow us on Social

Welcome to Baycrest’s first
Bike for Brain Health